The Need For Technology

I can remember giving my husband a hard time way back when he wanted to buy our first microwave. I believe I said something like, “what will we use that thing for, heating up your coffee’? The microwave that we have had for the last twelve years just recently decided to up and die on us. I believe I said, “now what will we do without a microwave”? My how my tune has changed. It’s amazing how we come to depend on technology in all areas of our lives. Technology is important to the entertainment, finance, medical, and yes agriculture industry. Technology in agriculture helps growers enhance productivity to meet the growing demand for food worldwide. As consumers we tend to forget that. And there are those consumers who, like I was all those years ago, are leery of that technology and just what producers do with it. The agriculture industry finds itself under attack for how it utilizes innovative technology on a daily basis. The ag community has responded by reaching out to consumers in an effort to educate them about the true picture of agriculture. Educating consumers is the key to helping them understand and support agriculture.