Promoting Agriculture

National Agriculture Week activities were in high gear last week. Now that that designated time to celebrate all things agriculture has come and gone it’s back to normal right? Wrong! Those within the ag community should continue to take every opportunity to reach out and share information about the agriculture industry, educating consumers about what’s really done on our nation’s farms and ranches. In other words, do some myth busting! Not to be cliche, but agriculture should be celebrated every day of the year. We all eat every day, don’t we? Right now more people want to know about the path their food takes from the farm to the dinner table than any other time in history. Social media makes it easier to get information out to the masses, but all too often that information can be misleading or downright wrong when it comes to agriculture. That’s because those who really know agriculture - the farmers and ranchers - are busy planting, growing, and harvesting, and don’t reach out to consumers like they probably should. But that can change. Farmers and ranchers should take every opportunity they can to be the “face of agriculture”, making sure that protecting and promoting the ag industry is part of their everyday routine.