BPI Sues ABC
Last week Beef Products Incorporated, the company that produces lean finely textured beef, announced that it was filing a defamation lawsuit against ABC News for the major part it played in misleading consumers about LFTB and insinuating that it’s unhealthy and unsafe. BPI claims the closure of three BPI plants and the layoff of 700 workers due to lost sales contracts for LFTB were the result of ABC’s misleading reports. Many of those contracts were with schools that had used LFTB in their lunch programs and stopped using the product due to parent concerns and fears. Other retailers that pulled their contracts for LFTB stated they didn’t do so out of safety or quality concerns, they did so primarily because of the bad press, and consumer fears over the use of ammonium hydroxide in the LFTB production process; a process that meets federal food safety standards and has been used for decades in meat production. As it stands now, BPI is facing the monumental task of trying to rebuild the market for LFTB as a result of the negative publicity that the misleading media reports generated.