04/08/08 Video sales

Despite the fact it was snowing at the ranch it is supposed to be Spring, and springtime is when folks get busy selling horses. I'm Jeff Keane and I will be back after the break with some tips on creating a sales video. A quality video can be a lucrative tool to getting a horse sold quickly. Here is Susan Allen with a few things to remember when videoing horses for sale. Jeff, this reminds me of a CD sent to me on a team roping horse down in Utah. I don't remember much about the horse, he was so far off in the distance I could hardly tell his color, but I still chuckle when I think about the border collie flying down the arena after each run and the old man leaning on the fence that could pass for my grandpa Gus. Here's the deal, if you are going to take the time to make a video, make it as professional as possible. Get out from behind the fence, and into the arena. Use a tripod to steady the camera and make sure the arena lighting is good. Buyers crave information, especially with a young horse film ground work and manners, and most importantly movement in all gates, from the walk to the canter&..use your zoom. Make sure not only yourself and equipment is clean but the facility and background presents a good visual. It is amazing how buyers will judge the horse by the condition of the property. You know Susan videotaping a horse is harder than it looks. I have seen some nice horses look really bad in pictures, In some cases it might be smart to hire a photographer, a small price to pay for a good sale. I'm Jeff Keane.