05/28/07 Trump Steaks

I have said it before and I will say it again, 2007 will become known as the year of the steak. New steak houses are popping up everywhere while consumers have countless options of branded beef to put on their platter. Since true trend is often defined by the power of marketing behind it, upscale steak is a shoe-in given that the virtues of Certified Angus Beef are being "trumped up" by one of the worlds most famous promoters, "The Donald." Seems Mr. Trump is now in the business of selling Trump Steaks for back yard fare. In partnership with the Shaper Image Corporation and timed perfectly for our nations top steak grilling day, Fathers Day, Trump Steaks are now available from the Shaper Image catalog or online . The same steaks Mr. Trump serves up at his restaurants, this USDA prime beef, while a cut above will set you back a bit. His Classic Collection retails for $199.00, while the Connoisseur Collection nets you 16 steaks for $999. That's about 63 dollars a steak, for that amount Donald better come fire up the grill.