The task of grocery shopping used to be rather simple, store brand or premium . Today shopping for food requires an in- depth knowledge of geography, nutrition. ethics and spirituality. Who can keep up with all the barrage of new labels appearing of our shelves, the majority having something to do with fair trade or organics? Over 182,000 new products were introduced worldwide last year with consumables, meaning food and drinks alone, numbering around 300 new selections for everyday of day of the year. While organic food sales boomed in the US the same thing happened in the non-food organic products in Europe and Asia and this phenomenal growth is predicted to continue. Last year anything containing pomegranates got labeled a "superfood", next year watch for the acai, an antioxidant berry. It is probably not a heck of a lot different from a blueberry except the fact it comes from the Amazon . That, especially for eco- celebrities will make the acai beyond cool, especially if Brad and Angelina are caught with a handful