Plant Not Plastic

Every day, we make careful choices about our health. We read labels in the grocery store, scan ingredient lists, and avoid things we do not recognize because we know what we put into our bodies matters. But one of the most important labels may not be in your pantry. It may be in your closet. The tags on our shirts, our children’s pajamas, and the sheets we sleep on tell us what touches our skin every day. Many people do not realize there is a choice being made in the clothing aisle between materials that come from plants and materials made from plastic. That choice is the focus of a new public awareness effort from the U.S. cotton industry called the Plant Not Plastic campaign.

Stacey Gorman, Director of Communications for the Cotton Board, explains the goal of the campaign.

“Instead of treating microplastics as an abstract environmental problem, this campaign directly links synthetic clothing to microplastics found in the lungs, the bloodstream, and even the brain. The core message is: what you wear matters.”

The Plant Not Plastic campaign is designed to empower consumers with clearer information and more natural choices. Learn more at plantnotplastic.org.