Farmblox Relocates to California
Tim Hammerich
News Reporter
Farmblox is a farm automation system connecting equipment and in-field sensors to the internet so farmers can see everything from their phone or computer and take action. The company recently announced it has relocated its headquarters to Santa Cruz, California. CEO Nathan Rosenberg says the company was started about five years ago originally in indoor agriculture but then saw an opportunity for their technology on more traditional farms.
Rosenberg… “ What we did is we really refocused on existing farms, existing farmers, and really we took a very deep look at what they do every day and how we can help them with technology. And so what we found is that farmers spend most of their time just driving around, walking around, checking for problems. And so we were like, Hey, if we can fix that, I would bring back, you know, half of a farmer's time so they could do something more valuable. So what we did is we built a, a platform where a farmer can build really any solution around monitoring what's happening. So they can mix like a tank level sensor with, I don't know, a pressure sensor to give a really accurate reading of like, what's happening at tank or maybe their irrigation system or what have you.”
The new headquarters will position Farmblox near the recently launched Reservoir Farms.
