Protecting a $1B Rice Industry

Industry estimates indicate the Sacramento Valley will see approximately 500,000 acres of rice during the 2025 season with the California Rice Commission telling that the activities associated with the crop are expected to contribute $1 billion in economic activity and support over 10,000 jobs in the Valley.

How do we protect that crop and its potential? I spoke last week to Dave Cheetham from Helena Agri-Enterprises. He said weed management is top of mind at this point in the season as well as making sure fertility isn’t ignored…

“They can’t forget about that mid- to late-season application of fertility and making sure that their crops have all the groceries that they need within them, or the nutritional needs available to the crop so that they can maximize yield potential. That’s the big focus right now.”

Dave told me about technology Helena has developed in which custom-agronomy blends can be created and applied in one pass, eliminating the need to go through a field multiple times. For more information and to find a Helena rep near you, head to HelenaAgri.com.