Big Red Cherry Campaign Pt 2
From the Ag Information Network, this is today’s Fruit Grower Report. With harvest having started in some regions, the ad campaign promoting Northwest Cherries is underway.
Domestic Promotions Director at Northwest Cherries, Karley Lange says last year’s Big Red campaign was very popular, but if you’re not familiar with it …
LANGE … “Big Red is a redheaded gal that we found, that we put in our promotions. And she actually caught our eye because she was a gorgeous redhead. She had a red cherry beret in her hair and a red cherry dress. And it just popped!”
That’s why, Lange says Big Red will be here again …
LANGE … “So, this year we brought her back and were capitalizing on that and trying to just maximize the campaign and get it as far across this world as we can.”
The world stage, Lange says is a lot of fun …
LANGE … “Last year, with her and with the French Olympics going on, we did an “Oooh La La” Campaign with her and we ended up having a bus wrapped in Thailand. We had a truck that went around in Korea. And this year, we are even a robot in Soeul, Korea that will be delivering cherries in a retailer there called Lotte Mart.”
But Lange says she’ll be here in the U.S. as well …
LANGE … “Big Red will be all over Kroger’s website, Walmart’s website, and several retailers all over the U.S. will have Big Red.”
That is Karley Lange, Domestic Promotions Director for Northwest Cherries.
