09/12/06 Got Milk!

When the anti-milk brigade began providing media outlets with their own so called "scientific" data (basically advocacy groups attempting to redefine science by linking milk to acne or fertility,) milk producers fought back with a new campaign that packs a marketing wallop. So tell me, will teens succumb to the drawl dronings of groups like Center for Science in the Public interest's while a hunk like David Beckam sports a new Got Milk mustache? The successful "Got Milk" mustache campaign continues using heavy hitting celebrities that appeal to tweens and teens. Beckam, Alex Rodriguez, Sasha Cohen and Carrie Underwood will be featured in Cosmo Girl, Seventeen, Electronic Gaming, Spin, Sports Illustrated and of course the ever popular My Space. According to the Beverage Marketing Corporation, milk consumption has been declining since 1975 probably due to the popularity of bottle water and sports beverages. Given the fact the teen years are critical for establishing health habits, milk processors couldn't ask for a better timed or executed marketing campaign.