Why Corporations Are Offering Money For Irrigation Technology

Tim Hammerich
News Reporter
We reported last week that Netafim is launching a Corporate Partnership Program where companies like Google or Keurig Dr. Pepper will give farmers money to purchase drip irrigation. But the question I had for Netafim North America President Mike Hemman was why are they wanting to do this? What’s in it for them?
Hemman… “Many of them have corporate sustainability goals in place, and many of those goals revolve around water. So if we think about companies that might be in the tech space, they utilize a lot of water to cool their server farms. They may not necessarily be able to get to their water improvement goals by only focusing on touchless water faucets or things like that. So they're looking for opportunities to invest.”
Hemman says eligibility for these incentives is mostly location based.
Hemman… “Typically what they're looking for would be farmers that are in the geography in which they have operations, and typically it might be in a specific watershed or over a specific aquifer. We have a farmer hub on our website and in that farmer hub, it explains the corporate partnership program. And there's a link there for you to get in touch with our agronomy team and figure out if we can get you connected with one of those corporates.”
For more information, visit netafimusa.com.