Sustainability and NCBA Pt 1

Sustainability and NCBA Pt 1

Bob Larson
Bob Larson
From the Ag Information Network, I’m Bob Larson. Sustainability, and how it’s best done, means different things to different people.

Samantha Werth, director of sustainability with the National Cattlemen’s Beef Association, says that includes the beef industry and what sustainability means for those involved …

WERTH … “Oh, man, we've been doing a lot of work here at NCBA. We launched sustainability goals about three years ago, in November of 2021, we launched our sustainability goals. So, we focus on helping to define for the industry what is sustainability. What does it mean for U.S. beef? For us, that comes down to the animals, the people, and the planet.”

And these, Werth says are specific to the cattle industry …

WERTH … “So, we are focused on is what can we do as a cattle ranching, producing community to advance sustainability initiatives, continuously improve as we have been for decades, and be able to leverage that work that we're doing to share across the broader industry, to let them know, ‘Hey, we're here, and we're doing all these wonderful things, and sustainability is U.S. beef.’”

So, Werth says it all comes down to affordability …

WERTH … “Yes, so everything stems back to that financial perspective.”

Tune in tomorrow and hear more from Werth on sustainability in the beef industry.

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