Beef Campaign Aims to Bridge Producer and Consumer

With your Southeast Regional Ag News, I am Haylie Shipp. This is the Ag Information Network.

Well a feel-good campaign called “Raised With Respect” is underway in the Beef Industry.

Respect for animals, land, and for each other is the foundation of a new campaign launched by Sysco, which of course is a food service distribution company, and Certified Angus Beef or CAB. The campaign, as I said, is called “Raised with Respect” centers on common ground found between cattle producers and beef consumers and focuses on animal welfare and beef sustainability.

It was developed as part of a strategic cattle care partnership between Sysco and CAB. The collaboration will focus on supporting producers, equipping them with continuing education to stay current on best management practices, and helping to increase consumer confidence in U.S. beef production.

As part of the effort, Sysco and CAB are providing Beef Quality Assurance training and certification to farmers and ranchers in nine key beef-producing states.

From Bruce Cobb, CAB executive vice president of production, he says, “BQA is a credible and effective way for producers to communicate animal welfare to people on the opposite end of the beef supply chain.”