Real Time Data-Driven Decisions
There is no shortage of data on a farm, but the challenge of converting data into business decisions is much harder. Artificial intelligence and machine learning can help, says Mineral CEO, Elliot Grant.
Grant… “And so we started with this thesis - what if you could point a camera or point you know a device at a plant and extract information from it. And so for the next couple of years, we explored widely over that. I think I probably did 150 interviews with industry folks to sort of ask around this question - what would you do differently if you had this capability.”
Grant says this idea of “plant perception” is one of the concepts Mineral is developing to increase farmland productivity and sustainability. to revolutionize production agriculture.
Grant… “But as we worked our way through the supply chain, we saw more and more applications for this foundational capability. Obviously in production agriculture, if I could identify plant health or weed pressure or weed species at high speed and in real time, that could transform precision agriculture. And that started to formulate for us a wider thesis around how perception, or we came to call plant perception, could transform multiple different parts of the agribusiness supply chain.”
That ability to sense, process and analyze data in real time could be useful both on and off the farm. Learn more about what they’re doing at Mineral.ai.