Empowering consumers to fight food waste
Justin Kamine and his team at Do Good Foods think they’ve found the secret to empowering consumers to fight food waste. That secret is by feeding it to chicken at a commercial scale.
Kamine… “So chicken obviously is massively consumed, right, across the country. Obviously a smaller animal, so we're able to have a greater impact, right? A, a typical chicken of a six and a half pound chicken is saving four pounds of surplus grocery food that's reducing three pounds of greenhouse gases. That's a massive impact. And so we wanted to really start off with a product that we could scale across the board from retail to QSR restaurants, to food service, in a really unique and tangible way.”
Feeding surplus food to animals is not a new concept, but nobody has figured out a way to do this at a large scale. If successful, Do Good Foods has a chance to make a big impact.
Kamine… “We can finally bring sustainability to scale with a unique story that's really quantifiable and beneficial for the animal and beneficial for the supermarkets and the consumers, but to do so in a way that's bringing sustainability to scale without asking consumers to change their habits.”
Learn more at DoGoodFoods.com.