Norm Voyles, Jr, chair of the Cattlemen's Beef Board.

A visit with Norm Voyles, Jr, who's chair of the Cattlemen's Beef Board. We're going to spend a little time over the next few weeks chatting with Norman Voyles about a variety of issues, primarily related to beef, beef marketing and beef's future and place in our society when it comes to beef. Norman has a long pedigree. Norm: It’s a family farm that included a beef cattle operation. Yeah, my brother and I are seventh generation farmers here in Martinsville, Indiana. My son is generation number eight and then he's got two boys that are number nine and live right here on the place and are thrilled to have the opportunity to continue to farm this ground that we have had since 1828. We’re a row crop as well as a cattle operation. We row crop about 2000 acres, roughly split evenly between food grade corn and specialty soybeans. And then we've got a beef cow herd, cow/calf herd, about 120 head. And then we've got a small feedlot that will feed our calves, plus some calves we buy from neighbors. What kind of cows are you running? Primarily some angus cows. We do a fairly extensive amount of AI as well, using both Angus and Simmental proven bulls for our AI program. David: In upcoming episodes, we're going to ask Norm about his thoughts on beef demand and prices, about new and existing markets for U.S. beef, and ask him if he has any thoughts about my thoughts that there's sort of an anti-beef agenda going on in certain parts of the country.