Potato Expo in Anaheim Pt 2
Kam Quarles, CEO for the National Potato Council, says borrowing ideas from our virtual world the past two years, this year’s in-person event was even better …
QUARLES … “You know the past couple of years have really broadened our creativity about how we can deliver things and really what people consider to be valuable. And you see that reflected in the Expo today.”
Because, Quarles says we’ve learned a lot …
QUARLES … “The Expo that we’re delivering today is materially different than the one we had in Las Vegas, which was a great show, but we really tried to sharpen things and the pause in having an in-person Expo gave us a chance to talk with our attendees and say, what matters to you?”
And with that, Quarles says they covered everything impacting the industry today ….
QUARLES … “We’re kind of running the gamut of economic considerations, succession planning on your farm, all the environmental issues that we deal with, international trade, nutrition issues. And the most important issue, obviously, as you said earlier Bob, is people being able to see each other and get back together. That really is the driver that makes Expo so special, and it’s timing, it kicks off the new year just perfectly for us.”
Quarles says they’re already looking forward to next year’s Potato Expo that will be held in Denver the first week of the year.