CFVGA Honors Wendy White
The Colorado Fruit and Vegetable Growers Association will honor a former marketer with the Colorado Department of Agriculture at its annual conference.
Wendy White worked for several years with the CDA as Marketing Specialist with the Colorado Proud Program promoting Colorado-grown fruits and vegetables and other state-produced ag products.
White has been named the Colorado Fruit & Vegetable Growers Association Robert Sakata 2020 Member of the Year.
White tells Colorado Ag Today it was a complete honor and a surprise.
White: “ It was such a privilege serving the Colorado produce community for so many years and promoting Colorado fruits and vegetables through the Colorado Proud Program. It was just such an honor to be recognized by this wonderful group that I had worked with for so many years and I’m just so excited about the opportunity that they gave me.”
The CFVGA says under White’s management, awareness of the Colorado Proud brand reached 80 percent familiarity among Colorado consumers. Membership grew from 65 members in 1999 to 3,000 in 2020.
White traveled across the state promoting local ag products, especially Colorado-grown fruits and vegetables, through themed events such as Pop-up Picnics, The Faces of Colorado Agriculture, and Follow Your Fruits and Vegetables Journey.
White is the fourth honoree of this award. The 2017 recipient was Robert Sakata, Sakata Farms and founding president of CFVGA.
White now works with the National Cattlemen's Beef Association.
She will be recognized on Feb. 18th during the second day of CFVGA’s 7th Annual Conference, which will be held virtually.