Pear Flavor Experience Videos Pt 2
With today’s Fruit Grower Report, I’m Bob Larson. If you haven’t been to the grocery store lately, or you’ve been ignoring the calendar, delicious Northwest pears are now available.
Pear Bureau Northwest Creative Marketing Director, Neil Ferguson says his new series of Flavor Experience Videos allow the industry to share the grower’s version of their flavorful bounty …
FERGUSON … “Our industry, as a whole, is really aligned right now in sharing this commitment to flavor. And, this kind of manifests itself in different ways, but we’re really focused on bringing retailers and then their customers the most flavorful pears possible and our growers are very passionate about this and so are we. So, we feel like these videos really play on this commitment.”
But, Ferguson says many consumers are surprisingly unfamiliar with fresh pears …
FERGUSON … “A lot of people don’t have that experience, whether they don’t know how to tell when a pear is ripe, or they don’t the differences between all the varieties, like you said, a Starkrimson is a completely unique eating experience compared to all the other varieties. And, that’s where I was kind of like we want to do these videos to really convey, ‘you’re unlocking something super special when you bite into a perfectly ripened pear.”
Until, Ferguson says you see their face …
FERGUSON … “The best thing in the world is when you hand a consumer a perfectly ripened pear and you just see their eyes light up.”
Listen tomorrow for more on the Pear Bureau’s new video lineup giving us a fresh pear experience.
