Pear Flavor Experience Videos Pt 3
With today’s Fruit Grower Report, I’m Bob Larson. Harvest is in the books and our delicious Northwest pears are either in the stores now or will be very soon.
But given our COVID restrictions, Pear Bureau Northwest Creative Marketing Director, Neil Ferguson produced a series of videos featuring growers who are passionate about the flavorful fruit they produce …
FERGUSON … “All these videos live on Youtube primarily, but we have them available as resources for our shippers and our retailers that we work with. Currently, we also just watched them as part of a broader ad campaign that we’re running.”
And this, Ferguson says is the perfect time of year to tell those stories …
FERGUSON … “This time of year is pretty much when all ten varieties of the Northwest pears are available in grocery stores and December, which is National Pear Month, and then December 5th, the first Saturday of every December, is World Pear Day, really that peak time of year.”
But pears, Ferguson says are kind of the ‘forgotten fruit’ …
FERGUSON … “It’s an underrated fruit and with these videos especially we’re trying to bring it to the forefront and really remind consumers that this is one of the most flavorful, delicious, you know, unique pieces of fruit that you can get in the produce section. And, again, who better to tell the story and communicate that than the growers.”
Fergusons says he’s always amazed at how much the growers love what they do and how much they care about the quality of their pears.
