Study Shows More Households are Eating Potatoes
This was a significant increase for fresh potatoes, which are already a staple item in households. During 2019, consumers purchased fresh potatoes, on average, seven times in 83% of households.
Potatoes continued to be bought most often with bread, milk, eggs, onions, and other staple household items. However, consumers increased their basket sizes all around the store, including baskets with fresh potatoes.
The basket study conducted with IRI showed baskets with potatoes in them averaged $85.58, and almost half of that when they were not in the basket.