Pandemic Changes Business for Ag Producers
With all the devastation that the COVID-19 pandemic has brought on the agricultural economy, business development experts say there are also a lot of doors opening.
Trotta:“We have seen a ton of companies trying to make the shift of strictly selling online platforms, joining up with meal kit services locally. We’re looking for people to learn to do more “direct to consumer'' which I think is a huge shift that has happened over the pandemic because folks were not able to get meat in the grocery stores or products they were looking for because the stocking was more shifted toward sanitary products. We noticed that there were people looking for ways to buy directly from the producer or the manufacturer. We’re seeing a lot of shifts that way.”
Danielle Trotta is the Business Development Specialist with the Colorado Department of Ag. She says those shifts are setting the tone for the future of agriculture in Colorado. It’s a huge market that local producers and manufacturers don’t want to miss out on.
The CDA is hosting a series of free workshops in August to assist ag manufacturers and producers grow their businesses, get their products on retail shelves, and strengthen their company brand and get more eyes on their products.
www.Coloradoproud.org has information about registering. Experts will also consult one on one with some of the participants looking for feedback.