Does anybody remember Mr. Whipple stalking people in the grocery aisle as they reached for bathroom tissue and squeezed it? Please don't squeeze the Charmin. Well there are similar sentiments when it comes to peaches, or for that matter, a lot of fruits and vegetables. As a way of testing how ripe they are or aren’t, consumers have a habit of picking them up and squeezing them. Soft means ripe, hard, not so much. So Kay Rentzel, Executive Director of the National Peach Council has a similar mandate for peach consumers. “Don't squeeze the peach.” Kay says that if a peach is not quite ripe, set it on the kitchen counter or in the window and it will eventually ripen.