What's in a Bison

To say that Dave Carter, executive director of the National Bison Association is avid about bison is to seriously understate his enthusiasm. “One of the things that has helped us grow. I call it a threefold message. The message of diet health. This is a great, very healthy meal. It's high in protein, low in fat, high in iron and what I call a natural sustainable story. What could be more sustainable than the animal that evolved in this ecosystem and the things that I just talked about. And then the third thing is the great taste. This is a delicious meat. And over the last few years, when I talk to folks that haven't tried bison, they get it about diet and health and they get it about the natural sustainable, but they haven't tried it. They kind of wrinkle their brow and go, I think it probably tastes gamey and might be tough. And so our challenge has been to get that bite of bison into their mouths. When that happens, they come back for more. And that's why our demand for bison meat has increased so much over the past decade.

Ok, I'm sold. But you don't find bison on every street corner. Make that grocery store. So how do I find out where I can get some? We have a new app. It's called Buysome Bison. If you download that, You can go on there and just put in your location and it'll bring up folks in your area that offer the meat or offer the hunts or agritourism. It's really a neat app that we just launched.