Most Consumers Know that Walnuts are Very Healthy

Claire Lee is Assistant International marketing Director for the California Walnut Board said the Walnut board aggressively promotes the health benefits of walnuts.

“We have agencies in all of our markets that we have programs in and we conduct hundreds of activities every year. Even with our additional Agricultural Trade Promotion (ATP) programs conducted by USDA has been extremely successful to us. It's allowed us to open a trade program in Canada, retail programs in the UK and Spain and advertising in Korea as well as Germany,” Lee said.

And there's many promotions directed to healthcare professionals. “Yes. All of the health research that we do here, and it's really conducted around the world is used in all of our market. It resonates everywhere, and as we know, health sells walnuts,” noted Lee.

And the walnut industry knows that if you stop anybody on the street, they tend to know that walnuts are good for them. “Yes they know that walnuts are good for them. I had someone ask me, what's, `what's more healthy? A walnut or an almond’ And really all nuts are healthy for you. All nuts are, but walnuts do have omega 3s, which provide a significant amount of health to us,” Lee explained.

Lee said they make sure that health media knows as well. “It goes along with our health program. It comes with all of the studies that we do, and the press releases and the influencers were used to communicate those health studies on cognition and health-health,” she said.