Cosmic Crisp Launch Pt 3

Cosmic Crisp Launch Pt 3

Bob Larson
Bob Larson
With today's Fruit Grower Report, I'm Bob Larson. The launch of perhaps the most anticipated apple ever is almost here with the Cosmic Crisp expected on store shelves by December 1st.

Proprietary Variety Management Marketing Director, Kathryn Grandy is excited to announce that besides finding whole apples in your grocery produce section, the Cosmic Crisp will also be available in pre-sliced packages and cold-pressed cider ...

GRANDY ... "We're also looking at the secondary market and we have a number of partnerships for fruit that doesn't make the grade and, you know, we're hoping that this will provide growers a lot of opportunity for their lower-grade fruit and hopefully higher returns."

Grandy says the Cosmic Crisp is the total package ...

GRANDY ... "It's the quintessential apple in my opinion. It's beautiful, it's firm and crispy and delicious and it stores well long so, potentially, it's a great export apple. And, we see it as a 12-month apple at retail and we will have the volume to provide those apples year-round."

And, she says, the anticipation is growing ...

GRANDY ... "I think customers, you know, for the last two years we've had numerous visitors to our website and phone calls, you know, when can we get the apple and where can we get it, and uhhgg, we have to wait two years. So, we're continuing to get those."

Nearly 500,000 40-pound boxes of Cosmic Crisp are expected this year, but that number jumps to 2-million in 2020 and 5.6-million in 2021.

Previous ReportCosmic Crisp Launch Pt 2
Next ReportWashington Apples to India