Apple Varieties Pt 2
Devaney ... "You know, it used to be the consumers would be satisfied with a couple of options and any more, in any number of consumer items including food, they want a lot of different choices and options available and that's what we're trying to give them."
DeVaney says that includes the demand for organic, which
doesn't happen overnight...
Devaney ... "The transition acreage for organic takes about three years to get fully-organic certified. So, we know that more acreage is in the process of becoming certified organic and this year the projection is about 14% of the total apple crop being organic production and that compares with 10% last year."
Those estimates, DeVaney says are just that ... estimates ... but there's no doubt organic production is climbing ...
Devaney ... "There's certainly an estimate percentage in that so that could fluctuate a little bit because some of these newer orchards, you know, you don't know for certain how productive they are until they produce for a couple of years. But, then we also have the fact that the organic sell at a premium and not every fruit that's grown organic ends up getting marketed that way for that higher-end consumer."
DeVaney says some organic fruit of lower grades end up getting mixed in with other fruit and just sold on the conventional market if it won't fetch the premium price of certified organic.