New CEO for the PRCA
The Professional Rodeo Cowboys Association has named George Taylor its Chief Executive Officer.
Taylor is a former executive with Caterpillar, where he was most recently a company officer and vice president with responsibility for the Marketing & Digital Division. Taylor takes over for Karl Stressman, who retired as PRCA Commissioner after nine years at the helm. Taylor will begin his job as PRCA's CEO on Jan. 22.
"I'm honored and humbled to have the opportunity to lead an organization with the history and the brand recognition of the PRCA," Taylor said. "It's a dream for me to be involved and I couldn't be more excited about the future potential for our membership and the PRCA team."
Over his 19 years with Caterpillar, Taylor, 56, also served as Chief Marketing Officer and President of Caterpillar Venture Capital, where he and his team drove enterprise brand, innovation and digital transformations for the industry-leading Fortune 50 Company.
Before working for Caterpillar, Taylor had extensive executive experience with IBM. He holds an M.B.A. from the University of Illinois and a B.S. in Computer Science from Illinois State University.
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