Subway's Decision to Serve Animal Protein Never Receiving Antibiotics

Earlier this week, Subway announced that it has elevated its current antibiotic-free brand policy and will begin to transition to serving only protein from animals that have never received antibiotics. Idaho rancher and social media advocate Jessie Jarvis posted on her Facebook page yesterday, her disappointment in Subway and its decision.
Jarvis: “In my mind giving antibiotics to a sick calf is the right thing to do and I honestly can’t see how someone could disagree with that when an animal’s well-being is a stake. As a large corporation, Subway should want to be feeding people well-kept and fed animals. To me, those are animals that have been doctored when they are sick.”
I reached out to Subway and requested an interview to better understand this decision. I heard back from their ad agency that no Subway representatives would be available to be interviewed. An interesting side note is that Subway has been deleting any of the comments that don’t agree with their decision from their Facebook page.
Jarvis: “I just don't understand how they can make such a huge decision and then not be willing to stand behind their decision. If that is what consumers want — then they should be able to stand behind the decision that they made — and they are not. Which makes me think, ‘Why did they really make such a large decision, especially one that is clearly unresearched?’”