Social Media Lessons Learned From Muck Boots
The story has its highs and lows but there are some social media lessons to be learned. Montana Stock Growers Manager of Communications Ryan Goodman shares
Goodman: “For companies like Muck Boots, transparency is critical if you are going to be involved in social media. It is important to respond quickly and recognizing the mistake — if one has been made.
For those of us in agriculture on social media, he advises
Goodman: “It is okay to voice our opinion on subjects that we are passionate about but it is really important to do so respectfully and with common sense. And leave room for consideration of the other side of the story. A social media post like the one made by Muck Boots doesn’t always represent company policy or official statement — as it appears in this place, the mistake was made by a single employee. And if we do react with anger it is not always productive for future conservations with a company or organization.”
Goodman is also an agvocate and active blogger. His blog is www.agricultureproud.com