Social Media Lessons Learned From Muck Boots

Land & Livestock Report
A week ago on Original Muck Boots Company Facebook page they posted that they would be fundraising to donate money to the Humane Society of the United States in honor a recently deceased employee. Several Facebook fans involved in agriculture saw the post and let others know that Muck Boots was supporting an organization who is very anti-agriculture as well as anti hunting — two of Muck Boots primary target audiences.