New Milk Ads

Let’s hope that the milk industry’s new ad campaign is better received than Geico’s change to talking pictures. The fact that they make a person miss a talking gecko says it all. The new milk ads that rolled out this week have dumped the “got milk?”, one of the most well known and quoted, and yes, purposefully mis-quoted tag lines over the last two decades. The new ads now feature the tagline “Milk Life”, and show regular people instead of celebrities enjoying the energy boost they get from drinking protein rich milk. Milk industry representatives say that the $50 million dollar marketing effort was prompted by sluggish sales. Funny thing, one of the most persuasive things for me has always been to see ice cold milk being poured from a bottle into a glass, and yes milk used to come in bottles. Our family used to watch the Nero Wolfe Mystery television series with Timothy Hutton, and every time Timothy’s character “Archie” poured himself a tall glass of milk you’d find all of us racing to the refrigerator to get ourself some milk. So, the simpler, the better, but I hope the new ads work out well for them.