New Pink Lady Spokesperson

New Pink Lady Spokesperson. I’m Greg Martin with today’s Fruit Grower Report.

There is no doubt that apples are healthy and a great part of a balanced diet. People looking to lose weight often find apples a delicious alternative from eating candy. Alan Taylor with Pink Lady America says their new spokesperson for Pink Lady apples knows all about losing weight.

TAYLOR: The marketing of Pink Lady’s over the years we have focused on the health oriented parts of that particular product. First we were in the American Heart Association food certification program and more recently we’ve been seeking other ways to demonstrate the healthy aspects of the Pink Lady apple and we were able to find Ali Vincent, the first female winner of the “Biggest Loser” and have just recently signed her as our national spokesperson.

Vincent will be featured in the upcoming marketing season for Pink Lady’s and is indeed a fan of the apple.

TAYLOR: She has told us from the very beginning that she is a big fan of Pink Lady apples and because pink was her chosen color when she was in the “Biggest Loser” we would have to believe that she really did enjoy this apple. We have of course since sent her a number of samples and she’s come back and told us she enjoyed those.

Taylor talks about how Vincent will be representing Pink Lady.

TAYLOR: She’s a very bubbly personality type of individual so we are going to be using her in special events and there are several of those we have planned for her and then we’ll also probably be channeling her toward our social media such as Facebook and our website.

That’s today’s Fruit Grower Report. I’m Greg Martin on the Ag Information Network.