Meat Myth Crushers

Meat Myth Crushers

Meat Myth Crushers. I’m Greg Martin with today’s Line On Agriculture.

The myth busting craze has taken the nation by storm. Everyone is using the concept to get their point across including the American Meat Industry. In conjunction with the American Meat Science Association, they’ve launched their “Meat MythCrushers” campaign in an effort to reconnect Americans to modern food production and to “crush” some of the more popular myths associated with meat and poultry. The campaign is centered around a new website, www.MeatMythCrushers.com. This new website features science-based information and resources in response to some of the most popular meat and poultry myths held by consumers. Topics covered include: food safety, production methods, nutrition and animal welfare. When the U.S. Department of Agriculture was created by Congress in 1862, it was called ‘The People’s Department’ because nine out of ten Americans lived on a farm.
Today, according to AMI senior vice president of public affairs Janet Riley.

RILEY: Fewer than 5% of Americans live on farms today and the majority are actually separated from it by multiple generations. And that means for many people the news media, books and movies tend to be their source of information about how America’s food is produced. But by using scientific experts we hope that this campaign will help educate people about the miracle that our modern food production system truly is.

The website features AMSA academic experts debunking the myths for consumers in a clear and comprehensible manner. Dr. Thomas Powell, Executive Director of the American Meat Science Association, questions some of the information found on the internet.

POWELL: When it comes to food and agriculture, particularly the subject of food safety, nutrition and animal welfare, the conventional wisdom found on the internet and popular media often isn’t the accurate wisdom. We’re hoping this campaign will highlight for consumers that animal and meat science departments and the universities in their states can be useful resources when information seems confusing or unclear. The scientists at these institutions have committed their careers to keeping our food supply safe, nutritious and sustainable.

Also unveiled is a Meat MythCrushers Facebook page, that serves as a forum to encourage dialogue about meat and poultry myths.

Just a reminder, BigIron.com has some outstanding equipment listed for this Wednesday’s on line sale. That’s today’s Line On Agriculture. I’m Greg Martin on the Ag Information Network.
 

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