Be Inspired

Be Inspired

 It had a good run. “Pork the Other White Meat” was definitely a campaign slogan that caught on and stuck; for twenty-five years it stuck. But like all good things, there comes a time to move onward and upward. That’s what the National Pork Board is hoping anyway by replacing their well known but slightly worn pork slogan with “Pork: Be Inspired”. In all honesty, I favor this slogans predecessor, but then I also still hum the Oscar Meyer wiener song from way back to myself on occasion. The American consumer can become very attached to marketing campaigns and product slogans, and that’s exactly what the National Pork Board is hoping for with their newest ad campaign. It is time for the pork industry to expand and connect with a new generation of consumers. A whole new generation that will discover the deliciousness of hickory smoked, pulled pork, glazed ham, slow roasted pork roast, thick cut pork chops with chutney, grilled pork tenderloin with pineapple, thick sliced bacon, or barbecued ribs. How about this for a slogan, “Pork, it just doesn’t get any tastier than this”? Now that’s inspiring. 

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