1-25 IAN Dairy Check-off

 America’s dairy producers, through their investment in the dairy checkoff, unified industry partners and led collaborative efforts that drove sales and innovation in 2010.

Industry-wide collaboration and engagement reached new heights through the Innovation Center for U.S. Dairy, which was founded by dairy producers in 2008 to address barriers to growth and identify industry-wide solutions to grow long-term sales.

This year saw unprecedented resources from more than 180 processors, manufacturers and other businesses working together to develop and implement action plans that will lead to long-term, sustained category sales in the areas of health and wellness, consumer confidence, globalization, sustainability, and research and insights.

 Here’s Cheri Chase,?Communications Director of the ?Idaho Dairy Products Commission telling us how dairy check-off dollars are being converted toward developing dairy sales: “Try and get new dairy friendly menu items out there for consumers and it’s what consumers want. We’re not just thinking we’ve gotta sell more cheese or more milk, we’re looking at what consumers want when they go to these kinds of places, so we do a lot of research.”

Companies with strong affiliations with the dairy industry are McDonald’s, Domino’s Pizza and with HP Hood and its Lactaid® brand with more than 80 percent of all lactose-free dairy sales