Nigeria, a Win for US Beef Producers, Dairy Checkoff Dollars Redirected

Line on Agriculture
USMEF is accelerating efforts to reintroduce U.S. beef in Saudi Arabia after restrictive EV feed-traceability barriers were lifted.

Separately, USDA directed the National Dairy Promotion and Research Board to halt funding for environmental science/governance, net-zero, and climate-neutrality projects, refocusing checkoff dollars on long-term producer value following a related lawsuit.

USDA Draws New Line on Dairy Checkoff Spending

California Ag Today
Agriculture Department says producer dollars should focus on strengthening markets.

2024 Highlights for the Dairy Checkoff

California Ag Today
While a challenging year for the dairy industry, Dairy Checkoff-led efforts have helped to create awareness about dairy and its health benefits.

A Dairy Checkoff Website for Farmers

California Ag Today
Dairy Management Inc. has launched a new website to more effectively communicate the full national and local impact of the dairy checkoff to farmers and importers.

Moo-ve Over, Traditional Sports Drinks!

Southeast Regional Ag News
GoodSport is a dairy-based sports drink that is now launching in over 1,000 WalMart locations.

Dairy Industry Takes Different Approach to Gen Z

Southeast Regional Ag News
Marilyn Hershey, chair of Dairy Management Inc., explains how Dairy Checkoff dollars are being used to reach this unique age group.