Dairy Industry Takes Different Approach to Gen Z
Dairy checkoff dollars are at work to reach the next generation of consumers. The shoppers in their early 20s or younger, who are standing in front of the milk cooler, making a choice on what to buy. I'm talking about Generation Z or Gen Z-ers. Marilyn Hershey is the chair of Dairy Management Inc. or DMI. She explains just how different their approach is to telling dairy's story to this unique age group…
“An interesting statistic for me is 9/10 Gen Z-ers are gamers. They will either game or watch games. And, to me, that’s just unfathomable to think of that. But, that is an area where they’re involved and so we work with one of the strongest gamers in the country. His name is Mr. Beast. He has over 100,000,000 followers, so one-hundred-million Gen Z-ers follow him and we have been working with him. He is currently writing the dairy sustainability story into his game.”
Gen Z also wants to see that animals and the environment are cared for and they’ll make purchase decisions based on that. So, Hershey says, we have to make sure that our story is getting out there.