01/09/08 Video Snacking

So what do you do with your lunch hour&.race to Starbucks, take in a yoga session? Well if you are like more and more Americans chances are you stay put at your desk and enjoy a "video snack". That's right, video snacks are the new advertising coup for savvy marketers and especially smack dab in the mist of a writers strike, lunch time now means prime time, loaded with short format news programs found at sites like Yahoo, CNN, Blip.TV etc& The lunch hour has become "happy hour" a time co-workers and friends share links to funny videos posted at places with names like FunnyOrDie.com, CollegeHumor.com and YouTube. The water cooler as been replaced by a flat screen monitor. From a marketing perspective the internet is buzzing between 10:00 am and 1:PM. with consumers that are 30 percent more likely to purchase a product they viewed on their lunch break than at other times of the day. Ah& My secrets out! Now my husband knows how all those designer boots ended up on the floor of our closet!. Blame it on video snacking.