12/10/07 Advertising Oop's

Advertisers attempting to capitalize on holiday spending have made some erroneous oops's . For instance one upscale food retailer in New York' s toney Greenwich Village could use a lesson on holiday religious requirements after the store offered hams for sale that sported the slogan "Delicious for Hanukkah". In typical Ebenezer fashion the store manager pointed an accusing finger at the poor beleaguered stock clerk. The non kosher the a world wide chuckle. It is complicated marketing American products oversees, when Coors put its slogan, "Turn it loose", into signage in Spanish - it read as "Suffer from diarrhea!" the Schweppes company fared no better in Italy, where their campaign for Schweppes Tonic Water translated into Schweppes Toilet Water! The holiday season is ripe for off color comments by co workers, family and friends and if you happen to say a blooper for heaven's sake don't beat yourself up remember even the best advertising agencies have been known to put their foot in their mouth. .