Farmer-Focused Technology
Tim Hammerich
News Reporter
One benefit of artificial intelligence is that it lowers the barrier to develop software. What might have required a big potential market and a lot of venture capital before, can now be vibe-coded in a matter of days. Shay Foulk of Ag View Solutions says that, alongside the growing importance of human connection amid artificial intelligence, the next decade should focus on building tools around what producers truly want.
Foulk… “ And then when I think about this on a 10-year horizon, it's what else are farmers gonna ask us to build? And I think that's the sweet spot that the industry has really been asking for. Not only the personal connection of the consultants and the people that you work with as strategic advisors, that's certainly a demand, but I think the other demand is help me build what I want—help me build what we want to see for the capabilities within these tools. And that might be add-ons. It might be key integrations within the tool as it exists today. I think there's a huge amount of opportunity when you put that collective mind together and say, ‘What does the farmer want?’ And so ultimately, over the next decade, the farmer wins. We're focused on helping the farmer be successful and maintaining the, what I would call the third-party status of being in the industry, providing value to the industry, but not being a major corporation that has to answer to anybody outside of the AgView Solutions team. So creating those trusted partnerships and providing value back to the farmer, that's what I see for the next decade.”
Once again, that’s Shay Faulk, a farm business consultant with Ag View Solutions.
