E-Commerce With A Rancher's Touch
Tim Hammerich
News Reporter
Agriculture has always been a business built on trust and relationships. While e-commerce has changed how producers purchase supplies and equipment, maintaining that personal connection is still a key factor. Terrell Miller, e-commerce expert, says his companies have found a way to combine online convenience with producer-to-producer expertise.
Miller… “ Well, I mean Allflex is not the cheapest tag out there. True Test is not the cheapest scale. You can go to Alibaba and eBay and find just dirt cheap stuff, which is you get what you pay for, and then it's really not the quality there. We focus on having a good product at a good price. And a lot of that does come around to where we look at ourselves as really adding a value-added reseller in that we're providing the expertise. So our team is 100% remote, so we've built our entire companies around remote work. And then when it comes to working with producers, since our people are working from their ranch, they're using these same products in their own herds. So when a customer calls in and is asking about what kind of tag they need to get, what kind of layout, or if they're calling in looking for a set of weigh scales or looking to implement EID–our team eats this up. They do it every day in their own herd. They can really come around to their side of the table and go, ‘As a producer, here's what I'm using in my own herd. Here are some considerations.’”
Miller is the founder of CattleMax, a cattle management software platform used by producers in more than 70 countries.
