Investing In Technology in a Challenging Farm Economy

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

The farm economy is hitting farmers the hardest, but it also impacts their suppliers, especially ag retail. In this tough economic environment, does it still make sense to invest in technology? Jason Weirich at farmer-owned cooperative MFA says technology is helping their teams operate leaner by working smarter.

Weirich.. "We can do more with less. So we can consolidate equipment, we can consolidate people, we can give that work-life balance back to our applicators. We have examples of locations that we didn't reduce staff, but they're not working on Saturdays and Sundays now and finding that next age workforce that wants to work 80, 90 hour weeks, they're just fewer and far between, the people that want to do that. So, how do we help them get more efficient? So is the bottleneck at the fertilizer plant? Is it at the tendering? Is it at the spreaders? And the data that we're getting off of our machines and or our platforms like MFA Connect and how do we utilize that data to make more informed decisions is something we're doing."

Learn more at mfa-inc.com.