Speak Up for Beef: Advocacy Webinar Empowers Producers
If you’ve ever found yourself wishing you had the right words to talk about your work in beef production—this one’s for you.
On Wednesday, May 28th, the California Beef Council and California Cattlemen’s Foundation are hosting a free online webinar called Stewarding Your Story: Advocacy 101. It’s happening from 6 to 7 p.m. Pacific Time, and it’s all about helping you feel more confident when talking about the beef industry.
The idea? Equip everyday producers—yes, folks like you—with simple, practical tools to tell your story effectively. Whether you’re just starting out or want to sharpen your advocacy game, this webinar promises insights on how to respond to consumer questions, where to begin when sharing your own story, and what really matters in effective communication.
And leading the charge? Chandler Mulvaney, a fourth-generation cattle producer and the National Cattlemen’s Beef Association’s Director of Grassroots Advocacy. He’s bringing a wealth of experience and a passion for helping producers speak up with clarity and confidence.
Again, it’s free and it’s virtual—so you can join from wherever you are. Just head to the California Beef Council’s website to register.
