Ag Innovation Takes Time
Tim Hammerich
News Reporter
Technology coming to agriculture from outside the industry are often surprised at how complex the problems are on the farm – real solutions require time, testing, and a deep understanding of the realities that happen in the field. And, ultimately, it has to make the farmer’s job easier.
Lombardi… “ It takes a very short time to have a solution that looks like it works well. It takes an extremely long time to have a solution that is actually functional, stable, and performs better than what the alternative, the more manual alternative, would be. Because at the end of the day, that's what you're doing. You are working towards higher productivity, safer environment, and better quality. If it doesn't meet these parameters, then nobody's gonna come across.”
That’s Michele Lombardi, who says at CNH Ventures, they recognize that agriculture is a niche space, and results don’t happen overnight.
Lombardi… “We fully understand that it takes time to develop the right solution. Sometimes the wrong expectation exists with investors that are less experienced in agricultural equipment that distort the market's expectation, and sometimes put the wrong pressure on the founding team in coming up with the solution, as it does take some cycles and you risk to come to the wrong conclusions too early.”
Again, that’s Michele Lombardi of CNH Ventures.
