Ag Technologies Need to Be Simple Enough To Use

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

New agricultural technologies are exciting and some of them can be impactful, but some of them just try to solve too much and end up being too complicated to implement. ChrysaLabs founder Sam Fournier says the team took this point into consideration wit the companies soil analysis technology.

Fournier… “If you're trying to change everything that they've been doing with something that is so transformative that they won't understand, perhaps not the greatest idea, right? So what we come up with is basically the type of information that they used to have just packaged in a different way, right? We're just a better delivery of premium information that they know for a fact is already valuable. So that's been pretty powerful for us, not trying to redo everything that was done, but now, they have access to information. They need this information. And we just, or just a better vehicle of providing the information for them. And we believe that to get the maximum value out of this, then we kind of, we partner with some of our clients to build programs that make sense also and can achieve maximum value. And so that kind of linked to scope tree reduction, for example, or everything that we're doing from a nitrogen management perspective. No, we're trying to go beyond only providing the data because data for data, there's a lot of data in the industry. So how can we leverage the data that we are basically providing and making sure that we build programs with our partners that are very sticky and make sense for farmers that they're serving.”

Learn more at chrysalabs.com/.