Potato Markets Strong Pt 2

Potato Markets Strong Pt 2

Bob Larson
Bob Larson
From the Ag Information Network, I’m Bob Larson. The availability of U.S. potatoes has rebounded strongly from a down year in 2022 to a strong crop in 2023.

Potatoes USA’s Chief Marketing Officer, Kim Brashears says consumers have learned a lot about potatoes in recent years and really love them …

BRASHEARS … “Every study we ever do demonstrates that in so many different facets, so many different ways. Their perceptions of the healthfulness or nutritional value that potatoes provide to them, consumers are understanding more and more and there’s just high demand for the product.”

And, Brashears says they’re hoping to expand that appreciation …

BRASHEARS … “This year, 2024, we’re continuing to promote potatoes. We really are trying to make sure that younger generations, Gen-Z, who are fresh into the buying market, understand the benefits of potatoes and know how to cook with them and understand the nutritional benefits.”

Brashears says America’s favorite vegetable continues to thrive …

BRASHEARS … “Even with the inflationary challenges that we’re all facing right now, that their a product that’s accessible and affordable and delicious and will remain on consumers’ plates. So, I want the industry to understand that there’s a strong market out there and demand for potatoes.”

Brashears says the versatility of potatoes addresses so many different pallets and is why demand remains at such a high level.

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