Changing Perceptions of Precision Agriculture
Tim Hammerich
News Reporter
Precision agriculture is not new, it has been around for well over a decade now. But does that mean that adoption of precision ag tools has reached saturation?
Gates… “I started in this industry a little over 10 years (ago), and to me, it's a very different position in terms of adoption and traction and everything.”
That’s John Gates, chief revenue officer at CropX, which offers a system for a bunch of precision farming tools and applications to be all in one place. He says the conversations about precision ag have changed over the years.
Gates… “The technologies and the tools have come a long way in that period of time. And basically what we see is that the word is out on that. So used to in the earlier days, it was a very new conversation, getting onto the farm and talking about, you know, what's the value? How do we use these tools? What are these like? What are the pros and cons? And, you know, these days it's less of a novelty. And a lot of the conversations more around on, okay, you know, I know this is a valuable category of technology. How do I get a program going that is both practical and cost effective for my operation?”
These tools combined with advancements in AI show more promise than ever for the farm of the future.
