Food Companies Working With Crop Advisors

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

The Trusted Advisor Partnership out of North Dakota is connecting farmers with soil health practices via their certified crop advisor. Dr. Steve Rosenzweig is a principal scientist at General Mills, one of the food companies involved in the program.

Rosenzweig… “That’s I think one of the really powerful things about a knowledgeable, trusted advisor, it’s just someone that can help get you on that journey. And that’s really what’s needed to create long-term change. So, you know, I think financial incentives are great but unless you engage that kind of intrinsic motivation and that understanding and that mindset, it’s going to be easier to go back to what you were doing before once that financial incentive goes away and so I think pairing these things together and having that advisor is the core foundation of any relationship and program. I think that’s really an important piece.”

The program is looking to facilitate practices that are beneficial agronomically and economically, and may lead to financial incentives down the road.

Rosenzweig… “I think there’s a lot of money in this space that folks want to give to farmers and incentivize and for good reasons but I think we can’t lose sight of how important that trusted advisor is at really enabling that long-term success and mindset shift because that’s what’s going to make the money actually impactful in the long run.”

Learn more at trustedadvisorpartnership.com